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DMG DentaMile
DMG DentaMile

Privacy policy

Controller

DMG Digital Enterprises SE
Elbgaustrasse 248
22547 Hamburg | Germany

Tel.: +49 (0)40 840 060
Email: info(at)dmg-digital.com

VAT ID: DE 327337971

Hamburg District Court HRB [Commercial Register B] 160395 Germany

Managing Director: Susanne Stegen


Privacy

Thank you for visiting our website and for taking an interest in our company. Data protection is an important issue for the controller under Article 4 (7) of the GDPR, DMG Digital Enterprises SE, Elbgaustrasse 248, 22547 Hamburg (hereinafter referred to as ‘DDE’), as the operator of the https://www.dentamile.com/en-gb/ website. Protecting your rights to privacy is very important to us, which is why we have designed our website in line with the principle of data minimisation.

If you wish to visit our website, we shall only collect the following data that is technically necessary for us to display our website and ensure its stability and security (the legal basis for this is the first sentence of Article 6 (1) (f) of the GDPR):

  • The IP address
  • The date and time of the request
  • The time zone difference from Greenwich Mean Time (GMT)
  • The content of the request (specific page)
  • The access status / HTTP status code
  • The data volume transferred in each case
  • The website that the request originated from
  • The browser
  • The operating system and its interface
  • The browser software language and version

We collect and use the personal data that we receive from you when you use our online services strictly within the scope permitted by law and solely for the purpose that you have provided the data for (e.g. requesting information materials, posting comments, subscribing to our newsletter, registering for exclusive DentaMile content). The collected data is subject to extensive security measures that prevent unauthorised access and misuse and protect against the destruction or loss of data. The data is SSL-encrypted before it is transferred over the internet. According to the latest standards in technology, the 128-bit encryption of this method is deemed secure. Standard browsers support this SSL procedure.

If you contact us by email or using a contact form on this website, we shall store the data you provided (your email address, your name and, where applicable, your phone number, as well as the content of your message) to answer your questions. Your data shall be processed in the context of pre-contractual measures or based on your express consent under the first sentence of Article 6 (1) (a) and (b) of the GDPR. We shall erase the data collected in this context as soon as storage is no longer necessary or shall restrict processing if statutory retention requirements exist. If you contact us over our website, we shall collect the following data:

  • The IP address of the target email server
  • The date and time of the request
  • The sender’s email address
  • The recipient’s email address

If the content of your email is confidential, we strongly urge you to encrypt it to protect it from unauthorised access or falsification during transfer.


Rights of data subjects

As a data subject, you are entitled to assert the following rights in relation to your personal data at any time and free of charge:

  • Right of access
  • Right to rectification or erasure
  • Right to restriction of processing
  • Right to object to processing
  • Right to data portability

You also have the right to lodge a complaint with a data protection supervisory authority regarding our handling of your personal data.


Withdrawing consent and objecting to the processing of your data

If you have given consent to the processing of your data, you can withdraw this consent at any time. Such withdrawal influences whether the processing of your personal data is permissible after you have notified us of the same.

If processing of your personal data is based on a balancing of interests, you can object to the processing. This is especially the case if the processing is not required for the performance of a contract with you, which we shall outline in the following description of functions. When submitting such an objection, we kindly request that you explain the reasons why we should not process your personal data as we have done. If your objection is justified, we shall review the situation and either discontinue or adjust our data processing activities or provide you with our compelling legitimate grounds for continuing the processing.


Additional functions and services on our website

In addition to using our website for purely informational purposes, we offer various services that you can use if interested. To this end, you typically need to provide further personal data, which we use to provide the service in question and to which the aforementioned data processing principles apply.

In some cases, we use external service providers to process your data. We have carefully chosen and engaged these service providers, who bound by our instructions and are subject to regular monitoring.

Insofar as our service providers or partners are based in a state outside of the European Union (EU) or the European Economic Area (EEA), we shall advise you of the consequences of this situation at the appropriate point in this privacy policy.

Our Competition Participation Terms and Conditions can be found here.


Newsletter and exclusive DentaMile content

If you wish to receive the newsletter or exclusive DentaMile content offered on our website, please be advised that we shall use any data you enter on the newsletter subscription page exclusively for the purpose of sending our newsletter or exclusive DentaMile content, which contain information on all of our services.We use your personal data such as your name, postal address, phone number, email address or signature (collected using the likes of forms on this website, or your digital signature when you receive a visit from our external sales team) solely for the intended purpose (e.g. to process your request). We require your explicit consent to send you our newsletter or exclusive DentaMile content. You can withdraw this consent at any time. Following your subscription, we shall send you a confirmation email containing a link that you must click on to complete the subscription to our newsletter or registration for exclusive DentaMile content (double opt-in). You can unsubscribe from the newsletter or deregister from receiving exclusive DentaMile content at any time by clicking on the Unsubscribe link.

If, for example, you have asked us for information on products or services, we shall use your data to provide you with the relevant information.To this end, it may be necessary for DDE to forward your data to affiliated companies or partner companies for the purpose of performance of the contract.

The legal basis for processing your customer data in this instance is Article 6 (1) (a) and (b) of the GDPR. Your data shall be erased once it is no longer required for its intended purpose, insofar as this does not conflict with statutory retention requirements (particularly HGB [German Commercial Code] and AO [German Tax Code] requirements).


Processing customer data

In the context of processing customer data, we collect and store data to the extent necessary for the intended purpose (e.g. first and last name, postal address, email address, phone number / fax number, goods / service ordered, customer request information and the date of the request).

We process this data (with the exception of your IP address) for the purpose of performing and processing contracts with you (including payment processing), for customer requests, and for our own advertising purposes in accordance with the applicable regulations under data protection law.

The legal basis for processing your customer data is Article 6 (1) (b), (c) and (f) of the GDPR. Your data shall be erased once it is no longer required for its intended purpose, insofar as this does not conflict with statutory retention requirements (particularly HGB [German Commercial Code] and AO [German Tax Code] requirements).


Registering for events

You can register for various events on our website. We collect the following personal data from you to process such registrations:

  • First name
  • Last name
  • Email address
  • University / dental clinic / laboratory

The data we collect from you is processed for the purpose of managing the event. It shall only be stored for as long as is necessary to fulfil the purpose.

In addition to the data processed for the purpose of managing the event, we shall also use your registration data to send you information by email for similar services in the future. You can opt out of receiving such information emails from us at any time. Please call us or send an email to privacy@dmg-dental.com or click on the link at the bottom of the information email. You shall not incur any costs for this other than the cost of transfer according to the basic rates. The legal basis is our legitimate interests under the first sentence of Article 6 (1) (f) of the GDPR.

We use Zoom, a video conferencing platform, to hold online events. When registering for an online event, you shall therefore be redirected to a Zoom Video Communications Inc. page to complete the registration. As Zoom is a US company, personal data may also be transferred to the USA. As the USA is a third country from a data protection standpoint, the level of data protection is not comparable to the level of data protection encountered in Germany. Further protective measures must therefore be taken prior to transfer. In addition to the standard contractual clauses adopted by the European Commission, Zoom Inc. uses further technical security measures, such as additional data encryption.

Zoom Inc. provides further information on this topic at: https://explore.zoom.us/en/gdpr/.

Zoom Inc.’s privacy policy can be found at: https://explore.zoom.us/en/privacy/.

Photography and filming events
We would like to advise you that we take photos and video recordings of events that involve identifiable persons. The purposes of data processing shall be specified clearly for each event and always relate to corporate communication and documentation. These corporate purposes are pursued, for example, in the form of social media posts, by posting photos and videos online on the company’s website, and by archiving recordings internally. In this respect, the legal bases of consent under Article 6 (1) (a) of the GDPR and, in the case of overriding business interests, legitimate interests under Article 6 (1) (f) of the GDPR shall apply. The photographs and video recordings shall be erased once the purpose no longer applies, if previously granted consent is withdrawn, or if an objection is submitted.


Booking appointments

If you would like to know more about our products, you can book a personal appointment on our website. We process the following personal data when arranging appointments:

  • Last name
  • First name
  • Dental clinic / laboratory
  • Country
  • Email address
  • Preferred type and time of contact

Additionally, you can voluntarily share the following data with us:

  • Postal address
  • Phone number
  • ‘Where did you hear or read about us?’
  • Other

We process the data collected solely for the purpose indicated and solely based on your consent under the first sentence of Article 6 (1) (a) of the GDPR. You may withdraw this consent at any time with effect for the future.


Using Google services

We use various services provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, and Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, on our website. This may involve the setting of cookies and processing of your personal data. To ensure that our use of your data is lawful, we obtain your consent to this effect by means of our cookie management platform. The legal basis for such processing is therefore Article 6 (1) (a) of the GDPR.

Google is a US company, so it is very likely that data shall also be processed in the USA. Consequently, processing there takes place based on the locally applicable data protection laws. We cannot guarantee at present that Google shall apply a data protection standard equivalent to ours when processing your data. If you consent to use of the Google services in question, your consent therefore also includes processing of your data in the US in accordance with the locally applicable regulations. We have provided information below about the Google services we use:


Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. The use of Google Analytics involves the use of cookies. The information generated by cookies about your use of this website (including your IP address) is generally transferred to and stored on a Google server in the USA.
However, if IP anonymisation is activated on the website, Google shall first of all truncate your IP address within Member States of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases shall the full IP address be transferred to a Google server in the USA and be truncated there. Acting on behalf of the operator of this website, Google shall use this information to analyse your use of the website, generate reports on website activities and provide the website operator with other services relating to website and internet use. Google shall not merge the IP address transferred by your browser in the context of Google Analytics with any other data held by Google. You can prevent the setting of cookies by configuring your browser software settings accordingly. However, we would like to advise you that you may be unable to use of all of this website’s functions in full in this case.

In addition, you can block the transfer to Google of data stored by cookies with regard to your use of this website (including the IP address) and may prevent Google from further processing this data by downloading and installing the following browser plugin: tools.google.com/dlpage/gaoptout= en-GB.

For more information, please visit: www.google.com/intl/en/analytics/privacyoverview.html (general information on Google Analytics and privacy).

Please note that Google Analytics on this website has been expanded to include the gat._anonymizeIp() code, which is used for the purpose of anonymously storing IP addresses (‘IP masking’).


Google Ads

We also use ‘Google Ads’, the Google advertising tool, to advertise our website. In this regard, we use the Google Inc. Conversion Tracking analytics service on our website. If you accessed our website by clicking on a Google ad, a cookie is set on your computer. These conversion cookies expire after 30 days and cannot be used to identify you personally. If you visit certain pages of our website and the cookie has not yet expired, this allows us and Google to identify that you as a user have clicked on an ad we posted on Google and were then forwarded to our page.

Google uses the information generated by conversion cookies to create site visit statistics for our website. These statistics tell us the total number of users that have clicked on our ad, and, furthermore, which pages of our website were then accessed by the relevant user. Neither we nor any other Google AdWords advertisers receive any information that would permit us to personally identify users.

You can prevent the setting of conversion cookies by configuring your browser settings accordingly (i.e. the browser setting that disables automatic setting of cookies generally or blocks cookies from the domain googleadservices.com specifically).

You can access Google’s privacy policy in relation to this at the following link: services.google.com/sitestats/en.html


Google AdSense

We use Google AdSense on our website. Google AdSense is a service provided by Google Inc. that is used to integrate ads. It also involves setting cookies. Google AdSense also uses what are known as ‘web beacons’. Google uses these web beacons to analyse information, such as the flow of visitors to our site. This information, along with your IP address and a record of the advertising formats displayed, is transferred to Google in the USA, where it is stored and may be forwarded to Google’s contractual partners. However, Google shall not merge your IP address with any other data stored about you. You can prevent the setting of cookies by configuring your browser settings accordingly. However, we would like to advise you that you may be unable to use of all of our website’s functions in full. By using our website, you agree to data collected by Google about you being processed as described above and for the above-mentioned purpose.


Google Remarketing

We use the Google Remarketing service provided by Google Inc. on our website. Google Remarketing is used to post ads for users who have already visited our website in the past. This allows ads tailored to their interests to be displayed on our site within the Google advertising network. Google Remarketing uses cookies for such analytics. This makes repeated recognition of our visitors possible as soon as they access websites within the Google advertising network. This facilitates the display within the Google advertising network of ads specific to content that the visitor has previously accessed on other Google advertising network websites where Google’s Remarketing function is used. According to its own information, Google does not collect any personal data during this process. You can disable this function by configuring the settings accordingly at www.google.com/settings/ads.


YouTube

Components (videos) provided by the company YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, a Google Inc. company, are used on this website.

In this regard, we use the ‘Privacy-Enhanced Mode’ option provided by YouTube. When you visit a page featuring an embedded video, a connection is established with YouTube’s web servers, which then instruct your browser to display the content on the webpage. According to YouTube, the use of this ‘Privacy-Enhanced Mode’ means that data (in particular data concerning which of our webpages you have visited) is only transferred to YouTube’s server if you watch the video. If you are logged into YouTube at the same time, this information shall be linked to your YouTube account. You can prevent this from happening by signing out of your account before visiting our website.

Further information on YouTube’s privacy policy is provided by Google at the following link: www.google.de/intl/en/policies/privacy/


Facebook

This website uses plugins belonging to the social network facebook.com, which is operated by Meta Platforms, Inc., 1601 Willow Road, 94025 Menlo Park, CA 94025, USA (‘Facebook’). When you visit a page on our website featuring this plugin, a connection is established with Facebook’s web servers that then instructs your browser to display the plugin on that page. In this way, information about which of our pages you have visited is transferred to Facebook.

If you are a Facebook user and are also logged into your account at this time, Facebook shall associate this information with your personal Facebook account. When you use the plugin functions (e.g. by clicking on the ‘Like’ button or posting a comment), this information shall also be assigned to your Facebook account. You can only prevent this from happening by logging out before using the plugin. More detailed information about how Facebook collects and uses data, as well as your rights in this regard and how you can protect your privacy, can be found in Facebook’s privacy policy.

Further information on Facebook’s privacy policy is provided by Meta at the following link: www.facebook.com/policy.php


Questions relating to data protection

The ongoing evaluation of the internet also has an impact on DDE’s data protection strategy. So if you have any questions, suggestions or comments relating to data protection at DDE, you can email them any time to the following address: privacy(at)dmg-dental.com. This privacy policy is continually adapted and further developed in line with the development of data protection and security technology. Accordingly, we reserve the right to modify or amend this policy as required.


Postal address:

DMG Digital Enterprises SE

Data Protection Officer
Elbgaustr. 248
22547 Hamburg

Support